How we work
The exact method we use to help our clients to at least double their reach on Instagram.
1
Analyze your profile
The first thing that we do is we’ll do thorough analysis of your profile from your followers size, engagement rate, target audiences and the content you create.
2
Find relevant SEO & hashtags keywords
We'll then find thousands of relevant keywords based on your niche, target audiences, and the content you create. These will include:
a.) Audience-centric keywords (keywords that your target audiences are most likely to search or use).
b.) Niche-specific keywords (hyper-targeted to your core content and are used to connect your brand to a specific target audience).
c.) Community keywords (active community/movement keywords).
d.) Event keywords (keywords based on what's happening in the world or in your niche).
e.) Geographical keywords (if suitable).
3
The bracket method
Depending on your profile statistics, we'll then group the keywords into size brackets as such — tiny (5K-50K), small (50K-100K), medium (100K-250K), medium-big (250K-500K), (500K-1M) and large (1M+) keywords.
4
Analyze + handpick keywords to rank into top posts
For tiny and small keywords, our aim is to rank you into the top posts so we'll handpick only keywords that you can beat in terms of their engagement. For example, if you have an avg. likes of 100 likes per post, we'll find keywords that have min. likes of 100-200 in the top 9.
5
Analyze + handpick keywords to get you the highest exposures with lowest competition
For medium and bigger keywords, our aim is not to rank you but to give you huge exposures from high traffic keywords with the least competition. To ensure that your posts won't get buried under new posts quickly in the search result feeds, we'll handpick only keywords that have lower daily avg. posts (usually less than 300-500 posts/day).
6
Filter out any banned keywords & compile the final list
We'll remove all banned keywords that could lower your reach and compile the final list of clean high-performing keywords.
7
Create personalized action plan
On top of the keywords list, we'll also create a pesonalized action plan that includes a SEO & hashtags guide and optimization & growth strategies specific to your profile — based on the latest IG algorithm that you can follow for your upcoming posts.
8
Deliver, use the keywords & our action plan — VOILA! Watch your reach grow!
We’ll then deliver the keywords list and the action plan in the form of easy-to-use Google sheet/docs. Now, the only thing you need to do is to use the keywords in your upcoming posts and VOILA — get more reach!